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I have often brought this up as a failing point of many companies. Its somewhat hard to convince marketers and executives that making fewer products would be a better strategy.
Apple vs Samsung
Pictures from minimally minimal via Daring Fireball
Put another way:
Good (iPhone 3GS) — Better (iPhone 4) — Best (iPhone 4S).
Vs.
You should get this one, it has a nicer screen than this one. But wait, it’s slower. Maybe get this other one. But this one has a keyboard. But I hate keyboards. So get this one, it runs Windows Phone. But maybe I should go Android. Oh, so get this one. Well, but I sort of like the clamshell. Then this is the one you want. But I hate the color. Okay, then this one. Well, I also kind of like this one, but it’s running an older version of Android. So then this is the one you want. The screen is too damn big. Okay, just close your eyes and pick one goddamnit.
Choice sounds great until you have to choose.
Paradox of choice
it took them 40++ revisions to get it right.....got it right the 3rd time